“Thank you for visiting our website. I would like to introduce our company to you.

The idea for the company came after watching my nephews grow and their need for content and related materials to help them develop foundational skills. I saw the magnetic draw of animation and realised that at an early age, emotional engagement was the secret magic ingredient in the learning soup.

So the company mission was borne to provide young learners with an emotional foundation that allows anything to be possible. Our logo is an upside-down tree beneath a small island. The logo represents the idea that beneath the surface of every child there is a whole tree of growth. Early learning is not about burden but emotional attachment and the joy of discovery.

We started this adventure in 2011 with an idea to change the world of early learning. Together with some wonderfully talented designers,  animators and musicians in Seoul and California, the learning brand Badanamu began to take shape. The inspiration for the world of Badanamu was diverse with Bada inspired by a Pomeranian puppy and Mimi by an ancient artifact in the British Museum. Today we have over 200 employees and sell educational products in over 30 countries. The major offices are located in Seoul, China and USA.

We are developing educational programs for ages from 12 months to 8 years old. Foundation learning is addressed through our multi stimulatory Montessori 2.0 program: A natural acquisition accelerant program ensuring every child has a bright future. We then progress to literacy for native and also second language learners. Lastly, our new animated series Badanamu Cadets open the doors to the fascinating world of science, technology, engineering and maths.

What makes KidsLoop and Badanamu the right choice for your child or class? Kidsloop’s simple ambition is to create learning environments where children can grow and thrive. We strive to put the discovery and wonder back into children’s education by utilising technology in developmentally appropriate ways.

We think your child will love to learn the Badanamu way. Go on give it a try ! “

David Roberts, Founder and CEO 

Our Offices

USA Office

5130 Coldwater Canyon Avenue, Unit 1
Sherman Oaks , CA 91423

      Korea Office

14F., Cheongdam Square,
Gangnam-gu, Seoul,
Korea 06062
Tel.: +82-2-514-3621

      China Office

Room 1005, No.355
Hongqiao Road, Xuhui District, Shanghai, P.R China
Email: info@calmid.com

Contact Us

For general inquiries, please send an email to info@calmid.com.

You may also fill out the form below.


    South Korea

    바다나무잉글리시 강남직영센터
    서울특별시 강남구 삼성로 352 창진빌딩 2층
    Email: info@calmid.com | Tel.: +82-2-567-8389


    Email: info@calmid.com


    Amal Al – Lansh housing, Apartment No. 11 Damascus Building
    Enterance No.1 Beside Alam El Din Secondary School For Girls
    Port Said, Egypt
    Email: tamer@badanamueg.com | Tel.:+20-122-4099-288