Value Proposition

Badanamu’s mission is to help young children find the joy of learning and discovery through play and music. Derived from the Korean words “sea” (Bada) and “tree” (Namu), the name Badanamu refers to a tree growing under the surface of the sea, which symbolizes children’s limitless potential that has yet to be realized. This image shows our company’s clear vision: the role of education is to promote emotional engagement in children and help them reach their potential.
Badanamu now provides more than 3,000 minutes of English nursery rhymes, pop songs, and animation series for preschool children aged 0-7. With sophisticated 3D animation technology, highly engaging learning content, captivating music, and lovable characters, Badanamu has reached 40 billion views across more than 100 countries. We’re dedicated to creating revolutionary educational methods and content to achieve education for tomorrow.

Origin Stories

David Roberts, CEO of KidsLoop, created the story behind our brand centered around a character inspired by his niece’s dog, Bada. Badanamu began as a story about Bada, small but brave, and his little brother going on adventures to the fantastic world of Badanara on a rainbow train. Badanamu was born from the idea that compelling
stories could open up children’s minds, unleash imaginations, and reach limitless possibilities.

The original document written by David with the first ideas and drawings that started this adventure has faded with time but still hangs on the wall behind our CCO, Joey Lee’s desk still to this day as a reminder of our quest of education for tomorrow.

Characters

Bada

“Everything's better when we're together!"

Bada is a sweet soul. He has a kind and loving personality.
Friendship means the world to Bada, and there’s nothing he wouldn’t do for his friends.
Bada can be a bit clumsy at times, but he’s got a great sense of humor and laughs easily, even at himself.

Mimi

“Oh, the possibilities!”

Mimi’s mind is overflowing with creative new ideas she calls “Inspirations!”
She can understand how a tulip is feeling and she can even talk to a waterfall.
Mimi has these unique abilities because she’s not like any creature we have ever seen before.
In fact, she’s a Princess from a faraway, mysterious land where all such things can happen!

Abby

“Just because I have wings, doesn’t mean I like to wing it!”

Abby is a very practical young owl. She seems to know something about everything.
Although Abby is great with facts, she often lacks a basic understanding of how the social world works.
Needless to say, Abby often looks to Bada for her “people skills.”

Jess

“Am I trending yet?”

Jess has a vibrant personality. She loves to make up little songs, and she often sings about whatever she’s doing.
Jess is an extrovert and a drama queen who thrives on attention.

Curly

“Now that’s funny!”

Curly is a comedian. He’s got a great laugh and will often say, “Now that’s funny!”
Curly’s a great cook who comes up with wild new recipes and enjoys preparing meals for all his friends.

Pogo

“Um, a little help?”

Pogo is a rough-and-tumble little boy. He loves sports and likes to show off his muscles (which no one can see.)
Pogo often tries to lift heavy things by himself then asks for “Um, a little help?”

Eccos

The Eccos are mystical creatures that can best be described as a cross between a flower and a bird.
They live out in the natural world, and often join Bada on his adventures.
The Eccos don’t speak in words but rather they sing in a high-pitched melodic humming sound that everyone understands.

Mat

“It’s time for my favorite time of day ...nap time!”

Mat is a big, blunt cat with a sullen expression all the time.
Sometimes he hates troublesome work and is a little blunt,
but he has a friendly personality enough to take care of his young nephews alone.
I usually like to lie down doing nothing, but playing the guitar is my only hobby.

Bada

“Everything's better when we're together!"

Bada is a sweet soul. He has a kind and loving personality. Friendship means the world to Bada, and there’s nothing he wouldn’t do for his friends. Bada can be a bit clumsy at times, but he’s got a great sense of humor and laughs easily, even at himself.

Mimi

“Oh, the possibilities!”

Mimi’s mind is overflowing with creative new ideas she calls “Inspirations!” She can understand how a tulip is feeling and she can even talk to a waterfall. Mimi has these unique abilities because she’s not like any creature we have ever seen before. In fact, she’s a Princess from a faraway, mysterious land where all such things can happen!

Abby

“Just because I have wings, doesn’t mean I like to wing it!”

Abby is a very practical young owl. She seems to know something about everything. Although Abby is great with facts, she often lacks a basic understanding of how the social world works. Needless to say, Abby often looks to Bada for her “people skills.”

Jess

“Am I trending yet?”

Jess has a vibrant personality. She loves to make up little songs, and she often sings about whatever she’s doing. Jess is an extrovert and a drama queen who thrives on attention.

Curly

“Now that’s funny!”

Curly is a comedian. He’s got a great laugh and will often say, “Now that’s funny!” Curly’s a great cook who comes up with wild new recipes and enjoys preparing meals for all his friends.

Pogo

“Um, a little help?”

Pogo is a rough-and-tumble little boy. He loves sports and likes to show off his muscles (which no one can see.)  Pogo often tries to lift heavy things by himself then asks for “Um, a little help?”

Eccos

The Eccos are mystical creatures that can best be described as a cross between a flower and a bird. They live out in the natural world, and often join Bada on his adventures. The Eccos don’t speak in words but rather they sing in a high-pitched melodic humming sound that everyone understands.

Mat

“It’s time for my favorite time of day ...nap time!”

Mat is a big, blunt cat with a sullen expression all the time. Sometimes he hates troublesome work and is a little blunt, but he has a friendly personality enough to take care of his young nephews alone. I usually like to lie down doing nothing, but playing the guitar is my only hobby.